For several years, I was a key design lead across Tesco’s national campaigns, delivering consistent, high-impact creative across every customer touchpoint. My work supported the brand’s ongoing transformation in both tone and presentation, ensuring visual cohesion while staying agile within a fast-moving retail environment.

From in-store POS and promotional materials to digital banners, email marketing, and social content, I delivered creative that was both on-brand and results-driven. This included crafting visually engaging print ads, direct mailers, and seasonal campaigns, all tailored to speak directly to Tesco’s diverse customer base.

Whether it was a high-volume product launch, a weekly grocery promotion, or an integrated brand campaign, my design solutions balanced commercial impact with creative integrity. Working closely with marketing teams, copywriters, and art directors, I ensured every piece—large or small—felt part of a joined-up customer experience.