Working with Cala Homes, I was involved in developing and applying branding across multiple touchpoints for their new residential developments. This included delivering creative for site signage, sales collateral, social media campaigns, web assets, and architectural documents, ensuring a consistent and premium visual experience throughout the buyer journey.

I supported the launch of new developments with environmental graphics, wayfinding, and large-format site signage—designed to reflect the quality, elegance, and attention to detail Cala is known for. A key part of this work involved the design of detailed site drawings and floorplans, created to be both technically clear and visually refined, helping prospective buyers easily navigate and understand the layout and features of each property.

In parallel, I produced branded print materials including brochures, specification sheets, and handover packs—each crafted to be both informative and beautifully presented. These were complemented by digital and social contentdesigned to attract prospective buyers and support marketing efforts across platforms.

This full-spectrum approach allowed me to help Cala Homes create a visually unified and memorable brand experience, aligned with their core values of design, quality, and community.